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Focus joins the gravel trend with new ‘Atlas’ model

Focus has unveiled its first dedicated gravel bike, opting for the strapline “this bike is made to lose”, in a sentiment that takes mock aim at controversy, but of course really embodies the “adventure” ideal that has been quite so attractive to cyclists over the last year.

Focus’ Atlas takes its name from the North African mountains it was designed to do combat with, thought of course it’ll carry you over your local trails and roads, too. The brand says it’s “ready for speed, but not for world records, really made for long distances.”

Much of Focus’ focus in design appears to have been on geometry, with notes taken from the mountain bike discipline. The Atlas features a relatively long reach to be paired with a shorter stem – between 70mm and 90mm depending upon the size.

The stack has been kept high, with a medium at 596mm, and the Atlas can be specced with 650b wheels though all models come with 700c.

Short chainstays – 425mm throughout – aim to bring the rider’s weight up and over the bottom bracket to provide agility which can be helpful when scrambling up short inclines.

The 75mm bottom bracket drop places it on the endurance end of the scale, keeping the rider’s centre of gravity low, though isn’t out of keeping with road bike geo, whilst the wheelbase is over 1000mm across the range, which gives it a longer turning circle.

We asked Focus for more details on the head angle (70.5°), trail (76mm, with 45c tyre) and offset (50mm) – these add up to a relaxed ride ready for the trails.

  

Focus has opted for an integrated front end via its ‘CIS cockpit’, offering cable routing directly from the bar, to be guided through the bearings and the headset. All cables run with full housing.

The internal routing approach will keep all of the cables hidden and out of the way, but it might not be a winner with all gravel riders, making maintenance a more involved job – and difficult if roadside mechanicals arise.

The brand also says the ‘smart yoke’ allows for clean cable routing at the rear, with plenty of clearance for wide tyres and debris that they may collect. We’ve not got one in the office to check out how this works in detail, but we will be calling one in.

The frame also uses Focus’ Road Boost tech, seen elsewhere within its range – on the mountain bike side and also on e-bikes. An outwardly offset chainline reportedly allows for improved spoke tension and therefore strength.

All of the frames have mounts for mudguards and a rack, plus a kickstand with a replacement dropout. For those heading off on adventures, there are mountain points on the fork, with a claimed capacity of 3kg on each side.

Focus is also offering an ‘EQP’ model, which comes specced and ready with pannier racks, mudguards, the kickstand and integrated lights.

Throughout the range, riders will be set up with WTB Riddler tyres in 45c, aluminium handlebars with a 10 degree flare. The top of the range Focus Atlas 6.9 comes with a BBB FlyPost carbon seatpost, whilst elsewhere in the range this is aluminium.

Focus Atlas models

Atlas 6.9 – £2299

Frame: Aluminium, disc, BSA, 148×12 mm thru axle, flat mount 160/160 mm, internal cable routing

Fork: Carbon, disc, 110×12 mm thru axle, flat mount 160/160 mm, internal brake cable routing, multiple mounting points

Groupset: GRX 810, 40 x 11-42, 160mm rotors f/r

Bottom bracket: BSA

Handlebars/stem: Aluminium, 31,8 mm, drop: 116 mm, reach: 74 mm, flare: 10 degree and aluminium stem

Seatpost: BBB FlyPost SP-131, 27,2mm, set-back: 0mm, carbon

Wheels: DT Swiss LN Gravel, 622/24, disc, center lock, front: 110×12 mm, rear: 148×12 mm

Tyres: WTB Riddler 45c

Weight: 10.50 kg

Atlas 6.8 – £1899

Frame: Aluminium, disc, BSA, 148×12 mm thru axle, flat mount 160/160 mm, internal cable routing

Fork: Carbon, disc, 110×12 mm thru axle, flat mount 160/160 mm, internal brake cable routing, multiple mounting points

Groupset: GRX 600, 46/30, rear: 11-34, 160mm rotros f/r

BB: BSA

Handlebars/stem: Aluminium, 31,8 mm, drop: 116 mm, reach: 74 mm, flare: 10 degree and aluminium stem

Seatpost: Aluminium, 27,2 mm, 350 mm, 0 mm set-back

Wheels: Novatec 25 Elite, 622/25, disc, center lock, front: 110×12 mm, rear: 148×12 mm

Tyres: WTB Riddler 45c

Atlas 6.7 – £1499

Frame: Aluminium, disc, BSA, 148×12 mm thru axle, flat mount 160/160 mm, internal cable routing
Fork: Carbon, disc, 110×12 mm thru axle, flat mount 160/160 mm, internal brake cable routing, multiple mounting points

Groupset: GRX 400, 46/30, rear: 11-36, 160mm rotors f/r

Bottom bracket: BSA

Handlebar: Aluminium, 31,8 mm, drop: 116 mm, reach: 74 mm, flare: 10 degree

Seatpost: Aluminium, 27,2 mm, 350 mm, 0 mm set-back

Wheels: WTB ST i23 TCS, tubeless ready rims, Novatec D041 hubs

Tyres: WTB Riddler, 700 x 45C

Weight: 10.95kg

Atlas 6.7 EQP – £1699

 

As above with Herrmans H-Black MR8 LED lights, kickstand and racks.

Weight: 12.80 kg.

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