It’s fair to say that 2020 has not been the year that anyone expected it to be as the clocks rolled past midnight. The Covid-19 pandemic has meant delays at factories, and it’s also led to a huge surge in people buying bikes. The combination of these things has affected stock availability, and therefore the amount of discounted bike deals.
However – that’s not to say that there aren’t deals to be had. They’re just thinner on the gound and require more hunting out.
We’ve listed some of the best road bike reductions around on the web. The products featured have been chosen because we know they’re good quality and are an excellent offer at the price we’ve included (at the time of writing). Our tech team have unrivalled expertise and years of experience testing new products, so you can trust our recommendations – and we also know what represents a good deal.
With each product is a ‘Buy Now’ link. If you click on this then we may receive a small amount of money from the retailer when you purchase the item. This doesn’t affect the amount you pay.
The best bike deals in the January sales
Usually, we look for deals where there’s a wide range of sizes available for each sale model. That’s not possible in every case due to low stock levels – but we’ve specified the size where there aren’t many.
Specialized Roubaix deals at Rutland
Rutland has deals across a wide range of Specialized Roubaix options. The popular model’s last update saw its geometry become a little more racey, but there’s plenty of comfort built in, particularly with the Future Shock suspension at the front end.
Models start at £1,999 (reduced from £2599.99) for the Sport model, with 23 per cent the largest saving.
Read more: Specialized Roubaix Comp review
Read more: Specialized Roubaix S-Works review
Buy now: Specialized Roubaix deals at Rutland
Giant TCR Advanced SL 2 2020 – Road Bike, £2999
Giant’s lightweight climber, the TCR had an update this year which saw it become more aero. The outgoing model was still a winner, though. This one comes with Shimano Ultegra and the brand’s own Giant SLR-1 wheels.
Gravel and ‘adventure road’ bikes have pretty much been the stand out seller during 2020, with many cyclists looking for the freedom to get deeper into the countryside and further away from the roads. This Vitus Substance comes with some burly 47mm WTB Speed Terra tyres fitted to 650b wheels, offering plenty of cushioning off road. Shifting comes from a 1x SRAM Apex group and the disc brakes are hydraulic.
Buy now: Vitus Substance CRS-1 Adventure Road Bike (2020) at Wiggle for £1599.99 / $2070.39 (was £1899.99 / $2458.59)
Merida Scultura Disc, now £2200
The Scultura is Merida’s race bike, and this model uses the CF4 carbon that features in the top end builds. This is a Shimano Ultegra model, and the rim brakes make it a rare breed as we head into 2021 – so well worth a look if you want to stay on rim stoppers for the foreseeable.
Read more: Merida Scultura 700 review
Fuji Gran Fondo 1.3 Road Bike (2020), now £1999 / $2,586.71
The Gran Fondo is an all-rounder aimed at providing comfort without sacrificing speed. This model comes with Shimano Ultegra mechanical shifting, hydraulic disc brakes – wearing Oval Concepts 524 wheels.
Buy now: Fuji Gran Fondo 1.3 Road Bike (2020) at Wiggle for £1999 / $2,586.71 (was £2999.99 / $3881.99)
Cannondale CAAD13 from £1349.99
The CAAD13 is an extremely popular aluminium bike that’s ideal for those after a crit racing frame they can throw around their local courses. Its most recent update saw traditional round tubes replaced with a more aero profile, these models are disc brake and there’s a Shimano 105 build (size 51 only) as well as an Ultegra option.
Read more: Cannondale CAAD13 review
The Vitus Vitesse is the brand’s road race model, ridden by the likes of the UCI Continental team Vitus Pro Cycling p/b Brother UK. Expect excellent handling and a firm ride. There’s reductions across a range of spec offerings, including the SRAM Force eTAP Team model and mechanical Ultregra option.
Read more: Vitus Vitesse EVO review
Fuji Transonic aero road bike from £1,939 / $2,509.07
The aero model from Fuji, the Transonic will be a favourite among riders who like to ride flat out and fast – it’s ideal if you fancy riding a few club 10’s but don’t want to invest in a dedicated time trial bike, too. The frame utilises Kamm Tail tube shapes to give it the edge and is constructed from C10 carbon. There’s reductions on the Shimano 105 and Ultegra builds – both come with hydraulic disc brakes.
BMC Teammachine SLR02 from £2999.99
The BMC Teammachine had an overhaul this year, making it lighter, stiffer and more aero. However, we gave last year’s model – in the SLR02 guise – a 9/10 score when we last tested it. This lightweight racer handles excellently and offers a stiff but still comfortable ride, whilst we found the top end SLR01 just that little bit more jarring.
When is the best time to buy a bike?
Whilst some brands are moving away from model year updates, many continue to put out new ranges annually. As a result, the best time to grab a bargain is the changeover between model years: in this case as 2021 machines come in stock and 2020 models are updated.
Since model year updates largely involve small changes to adjust compliance, aerodynamics and the like (as well as a new colour scheme) in most cases unless you want the most up-to-date super optimised machine, last year’s version with a hefty discount will serve you well.